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Hit Create and write a brief the way you’d hand it to a colleague: “Announce the v2 launch — upbeat, developer audience, mention the new API.” Automate It parses the brief and sets the task up — output types, schedule, review — for you to confirm; Start from scratch gives you the manual form instead.
The Create screen: describe the task in plain English

Output types

One task can produce several pieces at once — pick any combination:
  • Short-form: X, LinkedIn, Facebook, Instagram, Threads, Discord, Bluesky
  • Long-form: article, email, RSS article, podcast episode
  • Other: carousel, spreadsheet, document
Each selected type becomes its own content item on the task, drafted to fit that platform’s format and length.

Publish timing

Every task has a publish mode:
  • Manual (default) — after approval, nothing goes out until you press Publish.
  • Immediate — publishes the moment it’s approved.
  • Scheduled — publishes at a date and time you set; scheduled tasks appear on the Schedule calendar.

Give the worker context

Attach workspace files or skills to the task and the worker reads them before drafting — brand voice, product background, reference material. The worker can also generate images for the content using your workspace’s configured image model. For content you want on a rhythm — a weekly digest, daily posts — don’t create tasks by hand; set up an automation.